AT&T: The Mobile Movement

︎ Art Direction & Creative

AT&T wanted to shift perception and drive brand affinity amongst millennial consumers to increase net subscribers.

We traveled across the country interviewing real millennials about their relationships with their phones — those true stories became the basis for commericals and advertising, documentary films exploring cultural movements and AT&T innovations, a scripted short film series, a record-breaking tumblr platform and a massive SXSW launch event.