Apple AirPods Pro: Quiet the Noise, Global Campaign


︎ Creative Director

With a feat of practical and visual effects, Quiet the Noise actually lifted an entire city and its noise into the sky, creating a visually arresting metaphor for what it feels like to listen to music with AirPods Pro. During the 8-day shoot in Buenos Aires, the production suspended 100K+ pounds in the air, including streets of cars and an entire parade. 57M+ views. Directed by Megaforce, Visual Effects by Electric Theater Collective.

2023 Emmy Nomination | Outstanding Commercial

2023 Cannes Lions Award | Silver | Film Craft - Production Design / Art Direction

2023 Cannes Lions Award | Silver | Film Craft - Post-Production - Visual Effects

2023 Cannes Lions Award | Bronze | Film Craft - Production - Direction

2023 Cannes Lions Award | Bronze | Film Craft - Production - Achievement in Production