The Ultrabook Experience:
Intel, W Hotels, Levi’s, Coca Cola

︎ Art Direction & Design

A worldwide series of collaborations by Intel, Coca Cola, W Hotels, and Levi’s.

Aiming to advance the next generation of innovators, the year-long initiative featured a 3-day stunt with David Blaine, a global film competition with Roman Coppola and Jason schwartzman, and an interactive art show at LACMA, all powered by the Ultrabook.