VICELAND Identity System & Brand

︎ Creative Direction & Art Direction

In March 2016, VICE launched its TV channel, VICELAND, with all original content, with Spike Jonze at the helm. Together with Gretel, VICE created a brand identity system with a functional aesthetic completely counter to any TV channel to date.

Annie is the founding art director of VICELAND and instrumental in defining its visual and creative tone across marketing, photography, and animation. From 2016-2020, she led multiple teams of designers, art directors and animators across hundreds of campaigns, key art, photoshoots and title sequences.