︎ Art Direction

The marketing campaign leading up to VICELAND's Weed Week, featured vacant storefronts in NYC and LA were completely filled with buds. Along with a customized ATM emitting a cannabis scent, consumers were immersed in the world of Weed Week, sparking conversation and photo ops.

The 2-year campaign featured events, OOH, TV spots, and naturally, launching a joint into space.